Capraxis Case Studies
Case Study Card 1 – Global Water Brand (Australia)
From Messy E‑commerce Ops to Million-Dollar Exit
A global e‑commerce water company in Australia came to us with negative numbers in MYOB, messy Amazon data, and no US GAAP alignment.
Over a 5-year partnership, Capraxis
- Migrated from MYOB to QuickBooks Online
- Implemented A2X to pull Amazon data into QBO correctly
- Aligned financials with US GAAP
- Managed daily entries, weekly cash flow, and monthly reporting
- Supported supply chain operations: supplier price negotiation, PO placement, production monitoring, quality control, and shipment tracking from supplier → warehouse → Amazon fulfillment centers
Result:
The business was sold to a US aggregator at a million-dollar valuation—with a fully aligned e‑commerce finance and operations backbone.
Case Study Card 2 – Medical Device Company (Florida, USA)
From “We’re Earning” to “We’re Exit-Ready
When I first joined this company, the owners were working hard and making sales, but deep down, they felt uneasy. They knew money was coming in, but every time they tried to answer the big questions—Are we really profitable? Can we afford to scale? What if someone wants to buy us?—they just didn’t have the numbers to back it up. Everything was tracked on a cash basis, and it felt like flying blind.
I remember sitting with them (virtually!) and saying, “Let’s get you clarity.” Here’s what we did, step by step
- Rolled up our sleeves and cleaned up the entire accounting system—no more guesswork, no more scattered spreadsheets.
- Shifted from cash basis to accrual accounting, so their revenue and expenses actually matched up and made sense.
- Built a 12-month budget and dove deep into P&L and account analysis, so every dollar had a purpose.
- Mapped out cash flow to supplier payment terms, making sure money going out was always covered by money coming in
- Made sure the financials were “Sales-Ready”—clear, defensible, and easy for buyers to trust
- Managed payroll through Gusto and contractor payments via Wise and PayPal, so the team was always taken care of.
- Reviewed and tested different platforms to find the best tools for their needs and save on costs.
By 2024, they sold the business to an aggregator. The transition? Smooth as can be. Because when the buyer came knocking, everything was already in order—no scrambling, no surprises. The owners could walk away proud, knowing exactly what their business was worth.
Case StudySolar Company (Canada)
When the Truth Is Hard—but Necessary
Not every story ends with “and then they sold for millions.
This one is different—and it’s important.
A solar company in Canada brought us in because they needed clarity
- Their accounting system wasn’t properly set up.
- Performance was unclear and difficult to trust.
- Leadership wanted to finally see the real numbers so they could plan the future.
What We Did Together
- Set up and structured their accounting system correctly. Aligned their financials with US GAAP.
- Aligned their financials with US GAAP.
- Produced accurate statements that reflected the true performance of the business.
Let's Discuss Your Business Goals & Schedule a free consultation today
Let’s Discuss Your E-commerce Goals & Build a Finance Strategy That Works