E-commerce Bookkeeping & Fractional CFO for Amazon Sellers, Shopify Brands, and Growing SMEs.
E-COMMERCE BOOKKEEPING
“My books are always behind. I’m making business decisions without accurate financial reports.”
We keep your transactions recorded, accounts reconciled, and reports current — so every decision you make is grounded in real numbers. Accurate bookkeeping, clean financial reports, and numbers you can trust.
AMAZON ACCOUNTING & SETTLEMENT RECONCILIATION
“My Amazon payout does not match my sales report, and I don’t know where the money went.”
Amazon deposits are not revenue. We reconcile every settlement, FBA fee, refund, reserve, chargeback, and marketplace deduction — so your books reflect what the business actually earned. Amazon accounting that explains every payout, fee, refund, and reimbursement.
SHOPIFY & MULTI-CHANNEL PROFITABILITY
“I sell on Amazon, Shopify, and other marketplaces, but I don’t know which channel is actually profitable.”
Revenue alone doesn’t tell the full story. We break down channel P&L, SKU-level profit, and product margin across Amazon and Shopify — so you know exactly where the business is making or losing money. Know your profit by channel, product, and SKU before making your next move.
INVENTORY ACCOUNTING & LANDED COST
“I don’t know my true landed cost, inventory value, or reorder points.”
We track COGS, freight-in, duties, supplier costs, and FBA or 3PL inventory — so you know the real cost of every product from supplier to customer. Accurate COGS, real margins, better inventory decisions, and smarter cash flow planning.
PHILIPPINES EMPLOYER OF RECORD & REMOTE TEAM SUPPORT
“I want to hire in the Philippines, but payroll, compliance, contracts, and local admin feel overwhelming.”
We handle Philippine payroll, statutory compliance, HR administration, and contractor onboarding — so you can build a reliable PH-based team without setting up a local entity. Hire PH talent with proper payroll, compliance, and local operations support.
FRACTIONAL CFO & BACK-OFFICE OPERATIONS
“I’m doing too many things myself, and my back office is not ready to scale.”
We bring together fractional CFO support, financial reporting, cash flow visibility, AP/AR, and supply chain oversight — turning a scattered back office into a system that actually supports growth. Finance, operations, and reporting built for growing businesses.
WHAT WE DO
Bookkeeping, Accounting, and Fractional CFO for E-commerce Businesses
From daily marketplace reconciliations to US GAAP reporting and CFO-level strategy — Capraxis plugs into your entire operation.
Bookkeeping Service
Accurate transaction recording, bank reconciliation, and ongoing books maintenance — current and decision-ready every month.
- Clean books every month — no catch-up surprises
Monthly Close & Reporting
Channel P&L, SKU-level margin, US GAAP-aligned financials, and KPI dashboards — every month, on time.
- Know your true margin — by channel and by SKU
Fractional CFO Support
Monthly CFO calls, cash flow forecasting, scenario planning, and strategic financial guidance — at a fraction of a full-time hire.
- Strategic finance without the full-time cost
Supply Chain Support
Landed cost tracking, purchase order management, supplier invoice reconciliation, and inventory accuracy per SKU.
- Know your true landed cost — per SKU, every order
Accounts Payable & Receivable
Bill management, payment scheduling, vendor reconciliation, collections follow-up, and marketplace payout reconciliation.
- Suppliers paid on time, cash flow protected
PH Employer of Record
Hire world-class Filipino finance talent legally and compliantly. We handle payroll, SSS, PhilHealth, Pag-IBIG, and HR — you keep full operational control.
- Top-tier PH talent, fully compliant, zero HR headaches
PRICING
Simple, Transparent Pricing. Scope Confirmed on Your Discovery Call.
All plans are based on monthly transaction volume and business complexity. Final scope is confirmed during your free 30-minute call — no surprises after.
All prices in USD. Final scope confirmed on your discovery call. No long-term contracts required.
THE MEANING BEHIND THE NAME
We Don’t Just Keep Your Books.
We Build Your E-commerce Finance Engine.
The name Capraxis is built on four pillars — the foundation of everything we do for your business.
Capital
Capital is the foundation of every business decision. Without clear financial visibility, it is difficult to manage cash flow, evaluate margins, and plan for sustainable growth.
Capacity
The ability to carry growth well. As businesses expand, complexity increases. Without the right support, growth creates stress instead of momentum.
Capability
What allows a business to operate with consistency and control. Systems, processes, and financial discipline that support execution at every stage of growth.
Axis
Alignment, direction, and stability. Every business needs a center point that keeps decisions grounded — so growth is strategic, not reactive.
THE FOUR PILLARS OF CAPRAXIS Capital · Capacity · Capability · Axis
E-commerce Expertise
Amazon FBA Bookkeeping and Shopify Accounting Done Right.
Most accountants record your Amazon deposit as a lump sum and call it revenue. Capraxis tracks every settlement line, every fee, every refund, and every payout — so your books reflect what the business actually did, not just what hit your bank.
Tools & Platforms We Work With
Accounting
Marketplaces & Payments
Payroll & Tax
Warehousing
Productivity
HOW WE WORK
How We Get Your Finance Operations Running in 30 Days
A clear, structured path from your first call to reliable, ongoing execution — with no guesswork on your end.
DAY 1–3Discovery Call
We understand your business, platforms, current setup, and priorities. No pitch — just focused questions.
WEEK 1Assessment & Scope
We evaluate your books, identify gaps, and define the exact scope of support and deliverables.
WEEK 2-3Onboarding & Setup
We get access, align workflows, configure integrations, and establish your reporting framework.
WEEK 4+Execution & Partnership
Consistent delivery, clear communication, and reliable financial reporting — every month, ongoing.
Years in e-commerce finance & operations
Countries served US · CA · AU · UK · NZ · PH
E-commerce aggregator acquisition facilitated
US GAAP
Reporting standard applied across all engagements
TRUSTED BY GROWING BUSINESSES IN
CLIENT RESULTS
Real E-commerce Clients. Real Results. In Their Own Words.
★★★★★ Shop Solar Kits · Canada
SHOPSOLARKITS.COM
“Emil is a reliable collaborator who was always willing to jump in and assist — no matter the complexity or volume.”
Worked as our Finance Manager for three years, supporting our VP of Finance across bookkeeping and financial reporting at high volume — consistently delivering with care and accuracy.
★★★★★ Cables & Sensors · USA
CABLESANDSENSORS.COM
“If you want financials you can trust and a partner who takes real ownership, I highly recommend Emil and Capraxis.”
He helped build our US GAAP-aligned reporting, tightened our AP process, and was a key part of getting our financials ready for an aggregator acquisition — performing with exceptional accuracy and responsiveness under high-pressure circumstances.
- Helped prepare & facilitate a successful e-commerce aggregator acquisition
★★★★★ INVIGORATED WATER · AU
“Emil immediately rose to the challenge and worked by my side as if it was his own business. He was instrumental in building our accounting, financial, and supply chain systems — everything from bookkeeping to cash flow to inventory management to shipping and logistics. Emil helped turn our business from inconsistent profits to predictable consistent profits, which eventually resulted in a very successful exit. Not only is his work ethic dedicated and consistent, he’s a good human too.”
- Helped prepare & facilitate a successful e-commerce aggregator acquisition
Case Study
From Fast Growth to Successful Exit
How Capraxis helped Invigorated Water build accounting, supply chain, and financial systems from the ground up — turning inconsistent profits into predictable growth and a successful aggregator acquisition.
01
MYOB → QuickBooks Online
Full accounting migration from MYOB to QBO — clean chart of accounts, historical data reconciled, scalable from day one.
02
US GAAP Alignment
Financial reporting restructured to US GAAP standards — investor-ready, audit-ready, and acquisition-ready.
03
Cash Flow & AP Tightened
Cash flow visibility restored, AP process enforced, inventory management and supply chain systems built from scratch.
04
Successful Exit
Inconsistent profits became predictable, consistent growth — setting the stage for a successful aggregator acquisition. Emil guided the financials through the entire process.
“Emil helped turn our business from inconsistent profits to predictable consistent profits, which eventually resulted in a very successful exit. Not only is his work ethic dedicated and consistent, he’s a good human too.”
— Daniel Carlin, Founder · Invigorated Water
Education & Credentials
- BS Accountancy
Northwestern University - Master in Business Administration
Arellano University - Post Graduate Diploma in Management
Asian Institute of Management - AIM Certificates
CFO Program · Business Consultancy & Management · Strategic Management · Supply Chain Management with AI
Meet the Founder
The E-commerce Finance Specialist Behind Capraxis
- BSA · Northwestern University
- MBA · Arellano University
- PGDM · Asian Institute of Management
- CFO Program · AIM
Before founding Capraxis, I worked remotely as an Accounting Manager, Finance Manager, and Supply Chain Manager across e-commerce, Amazon, dropshipping, and construction businesses — often as the sole finance and operations person. That experience gave me a ground-level view of what breaks when numbers, systems, and processes aren’t properly connected.
Across all of it, I saw the same pattern: overstated bottom lines, understated top-line revenue, and entrepreneurs measuring success by sales alone — while missing operating expenses, fees, inventory costs, and financial leaks that quietly eroded profitability. That gap became the reason I built Capraxis.
“Capraxis is not just about bookkeeping or back-office work. It is about helping entrepreneurs understand their business better, make better decisions, and build with confidence.”
— Emil Alonzo, Founder
I work best with entrepreneurs who value respect and accountability — founders who see their remote team as genuine partners, not just support, regardless of background or location.
Our Mission
To help e-commerce businesses and global entrepreneurs build stronger financial and operational foundations through trusted support, clear reporting, and dependable execution.
Our Vision
To become the most trusted remote business support company in the Philippines for customers and partners worldwide.
The Ideal Partner
Entrepreneurs who respect people regardless of race, ethnicity, background, or location — and who see their remote team as real partners, not just support.
What We Believe
Growing a business is hard enough without having to second-guess your numbers, your operations, or the support behind them.
COMMON QUESTIONS
Everything You Want to Know Before Booking a Call
Are you only for e-commerce businesses?
Our expertise is deepest in e-commerce finance, but we serve any business needing reliable bookkeeping, accounting, and back-office operations support. If you sell physical products, run a marketplace brand, or need financial clarity and operational support, we can help.
What if my books are a complete mess?
Bookkeeping cleanup is one of our most common starting points. We assess the scope, give you a clear plan and timeline, and bring your books current from a defined start date — accurately, without shortcuts. Most cleanups take 2–6 weeks depending on how far behind things are.
How quickly can you get started?
Discovery call within 1–2 business days of your inquiry. Onboarding typically begins within 1–2 weeks. Your first clean monthly close or deliverable is usually ready within 30 days of engagement start.
Do I need to be based in the US to work with Capraxis?
Not at all. We serve clients in the US, UK, Australia, and globally. Our team works across Philippine, US, and UK time zones, so wherever you are, we have overlap with your business hours.
Why hire an e-commerce bookkeeper from the Philippines?
Philippines-based finance professionals combine strong accounting credentials, native fluency in US GAAP, and deep hands-on experience with global e-commerce platforms — Amazon, Shopify, Xero, QuickBooks — at a cost structure that makes senior-level expertise accessible without the overhead of a local hire. Capraxis is based in BGC, Taguig, and operates across Philippine, US, and UK time zones, giving you real-time collaboration without paying for a US-based salary.
What accounting software do you work with?
Primarily QuickBooks Online, Xero, and A2X. We can advise on the best setup for your specific business, platforms, and transaction volume. If you are already on a different system, we will discuss it during the discovery call.
Do you handle tax filing?
We prepare the clean, accurate books and financial reports your CPA or tax accountant needs to file. We do not file taxes directly, but we can refer you to qualified US-based tax advisors who work well with e-commerce businesses.
What is a Philippine Employer of Record, and why would I need one?
If you want to hire Filipino finance or operations staff without setting up a legal entity in the Philippines, a Philippine Employer of Record legally employs them on your behalf. You retain full control over day-to-day work and output. Capraxis handles all payroll, SSS, PhilHealth, Pag-IBIG, and HR compliance obligations.
Still have questions? We are happy to answer them on a call.
READY TO GET STARTED?
Talk to Capraxis. Get a Clear Plan for Your Books in 30 Minutes.
Book a free 30-minute discovery call. We’ll review your current setup — bookkeeping, reporting, Amazon or Shopify reconciliation — and tell you exactly what needs fixing. No pitch deck. No obligation.
No commitment required · Free 30-minute call · Response within 24 hours
OFFICE
Unit 1702, 17th Floor
High Street South Corporate Plaza Tower 2
BGC, Taguig, Philippines 1634
HOURS
Mon – Fri
24hr coverage across
PH · US · UK · AU · NZ · CAN & more