I Don’t Trust My Numbers” to a multi-million dollar exits

When this founder came to us, the business looked successful from the outside: global Amazon sales, strong brand, good reviews.

But inside, it felt very different:

• The books in MYOB were a mess, even showing negative numbers.
• Amazon data from multiple marketplaces didn’t tie to the accounting system.
• There was no alignment with US GAAP, which meant a future sale to a US buyer would be painful.
• The founder was making big decisions on inventory and marketing with no clear view of true profit or cash flow.

If that sounds familiar, you’re not alone. Many e‑commerce founders are in the same place: good sales, bad visibility.

What we did together

Over the next five years, we became their remote finance and operations team:

• We migrated them from MYOB to QuickBooks Online, cleaned up the mess, and fixed the negative numbers.
• We implemented A2X so Amazon data flowed cleanly into QBO.
• We aligned their financials with US GAAP, so the numbers would stand up in front of any investor or buyer.
• Every day, we handled transaction entries; every week, we reported cash flow; every month, we delivered clear financials.
• We didn’t stop at the books—we helped with supplier price negotiations, PO placement, production monitoring, quality control, and shipment tracking from supplier to warehouse to Amazon FBA.

How it changed the business

For the first time, the founder could see:

• Which products and channels were truly profitable
• How much cash was really available—and for how long
• What to push, what to fix, and what to stop

Decisions stopped being guesses. They became calculated moves.

Eventually, with clean, GAAP-aligned numbers and a solid operations backbone, the company was acquired by a US aggregator for a million-dollar valuation.

That’s what happens when you combine a strong product with honest, clear, and well-run finance and operations.